by Kate Benson
When it comes to personal branding in the digital age, Ellen DeGeneres comes to mind. Recently on her talk show she showed extremely embarrassing photos from several audience members’ Facebook pages. The chosen few were extremely good-natured, and received cameras in exchange for their nationally televised embarrassment. But this idea goes much further than their 15 minutes. If these Facebook photos are accessible to production assistants on The Ellen DeGeneres Show, they are accessible to your boss as well.
The idea of personal branding in the digital age can be convoluted or extremely simple. Some have a difficult time determining the best way to brand themselves on networks, such as LinkedIn, to receive the highest possible responses in terms of search. Or, some may be passive followers, currently inactive, off-line, hidden or with customized privacy settings.
Whether you like it or not, it’s time to get out there because the world is turning digital at an accelerating pace. Jobs are no longer just applied for on company websites, but via networks like LinkedIn and even Twitter.
backspace & delete /
It’s no longer the case that personal branding is solely considered a celebrity endeavor. Your branding ability is fluid, nothing is concrete when keys like ‘Delete’ and ‘Backspace’ are in your life. Personal branding is self-marketing and must be considered a necessary step. A strong personal brand has the ability to turn perceptions. You should make sure that what you put out digitally is representative of not only the job you currently have, but also the one that you hope to have in the future. And, if it’s not, figure out a better way to publicize yourself.
You should own your personal brand—don’t apologize for it, stand strongly behind it. Be a steward and ambassador for your own name. While many may not agree with some of Kate Moss’s choices, no one can discount the fact that she stood behind her brand, and as a result was supported by many industry leaders for acknowledging her mistakes and moving forward, rather than succumbing to the media.
from visibility to thought leadership /
With this visibility comes the necessity to become a thought leader and change agent. If your ideas are published out there, you’ll be able to capitalize on them by using the media to fit your own agenda—enhancing the marketing efforts for whatever brand you’re working on, whether it’s for your company, yourself or for the betterment of both.
Kate Benson is a founding member of Martens & Heads!. She has 15+ years of executive search expertise in retail, fashion and luxury for global iconic brands like LVMH and Prada, to start-ups. Benson’s experience within brands and in executive search gives her a keen understanding of client needs and unsurpassed access to industry talent. She is active in industry associations including: the Fashion Group International, Cosmetic Executive Women, and the Society for Human Resource Management.